TRADESHOWS
Playtime brings together top professionals from the kids industry
twice a year in Paris, New York and Shanghai.
The cream of the crop
Striving for style and consciousness, Playtime showcases a curated selection of fashion and lifestyle collections featuring preeminent and emerging designers.
Meet game-changers
Connect with highly qualified buyers and business owners from all over the world. Visitors’ profile ranges from independent boutiques to department stores and cutting-edge eshops shaping the future of distribution.
Your brand is unique.
The world needs to know.
Communication is our strength and we make sure that all our brands benefit from it. Targeted campaigns, l ong lasting relationships with leading media partners and an engaged Instagram community of 75K followers are part of the deal.
The power of digital
All exhibitors benefit from a free Lite account on the Playtime Marketplace, which means increased visibility from an SEO/SEA optimized brand profile on the world’s most powerful search engine for kids designer brands.
PARIS
wc6000
visitors
public68
nationalities
55% International
45% France
storefront500
exhibitors
70% fashion 30% lifestyle
80% returning exhibitors
291 € / sqm
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(EN)
(FR)NEWYORK
wc2000
visitors
public87%
U.S. buyers
80% East Coast
12% West Coast
storefront200
exhibitors
50% U.S. market best-sellers
50% top European design driven brands
from 467 $ / sqm
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REPORTS
(EN)
SHANGHAI
wc1300
visitors
public69%
China
+50
major Chinese buyers
storefront70
exhibitors
80% fashion 20% lifestyle
380 € / sqm
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(EN)
(ZH)
