arrow_drop_upThe Committed Family moodboard by INSTINCT

'The Committed Family': FW 19/20 trend

Have you ever dreamt of taking the pulse of the season at a single glance? This is what Playtime offers you to do through its now iconic trend spaces. With the help of INSTINCT creative collective, Playtime invites you to discover three profiles of contemporary families who are already drawing the outlines of next winter.


Here's a first look at “The Committed Family”, the first of our three trends for Fall/Winter 2019/20.

A family committed to ecological transition that transforms its convictions into actions. Building an approach that is both environmentally responsible and fun, while embracing new technologies that can provide sustainable solutions to environmental issues.
Good sense, resourcefulness and innovation are their watchwords. Nothing is thrown away: things are reused, revamped.
Their wardrobe is offered a second life with a cheerful remix of vintage. Materials are recycled, wools recovered and reassembled, furniture and toys are made of paper or bioplastic.
Designs are colourful country-style checkered patterns, poetry of daily life, naïve like children’s drawings and graphic animals.
The colour range combines rich primaries, natural greens and urban greys.

Inspired by:

Shooting Babiekins magazine by Brooke Logue & Leslie Schor
Solid shampoo Lamazuna
Chair made of recycled plastic toys by Ecobirdy
Checks look Christian Wijnants SS19
Recycled paper furnitures by Dear Human
Bottle vases by Foekje Fleur
Interactive installation by Matali Crasset at the National Museum of Singapore
Myro : deodorant refill system
Look Nadadelazos
Hevea kale toy Oli &Carol
Playinchoc : organic chocolates & endangered animal toys
Bobo Choses W.I.M.A.M.P program

INSTINCT