arrow_drop_upBaby Noomie We knew each design had to be creative, colorful, funky, and modern, as we wanted to reinvent the world of baby pajamas into trendsetting styles that all moms are obsessed with [...]
Alissa Wapinski, co-founder

Baby Noomie To Showcase Their Sweetest Collection Yet at Playtime

Baby Noomie luxuriously brings imaginative and contemporary designs to the softest layette and accessories as they launch their new FW'19 line.

Co-founded by Alissa and Andrea, the mompreneurs, set out to create a line of ultra-soft, chemical free baby clothing brand that would not compromise the look and contemporary spirit of the modern family.

Since 2014, Baby Noomie has successfully launched 7 collections with over 25 freehanded prints that are available in stores and boutiques throughout the United States and around the world.

“We knew each design had to be creative, colorful, funky, and modern, as we wanted to reinvent the world of baby pajamas into trendsetting styles that all moms are obsessed with. Our design team hand draws each original print to ensure customers will experience innovative designs only Baby Noomie can provide,” says Alissa, mom of 2 and Baby Noomie co-founder.

Noomie “mom-preneurs” Alissa and Andrea joined forces to create stylish and modern looks with the softest material that surpasses the satisfaction of both babies and mommies alike. Inspired by their kids sweetest cravings, their new designs feature donuts, cookies, candies, and lollipops both boys and girls can rock.

Celebrities and influencers across the nation, such as Something Navy, Savannah Labrant, Hilaria Baldwin, Tori Spelling, Stephanie Gottlieb, Blank Itinerary and many others have taken note of Baby Noomie charm and have been spotted with their adorable designs.

Why does Baby Noomie use Pima cotton?

All of their pieces are made of ultra-soft, 100% Pima Cotton fabric harvested by hand in Peru. Footies, PJs, rompers and accessories range from newborn to 6 years old. Their clothing is hypoallergenic, durable, soft, and breathable.

"As moms of toddlers ourselves, we understand the importance of reading every label to make sure the materials touching our kids’ skin will be the highest quality possible", say the founders. The brand takes care of every detail and hand-draw each original prints to ensure customers will experience innovative designs only Baby Noomie can provide.


Make sure to stop by their booth E10 to check out all of their new goodies, and enjoy edible donuts to satisfy the real life cravings that inspired the collection on February 10-12!