The little kid sunshine

Discover the SS21 trend from Instinct

In a reinvented world, hope would be unlimited… and new blooms promising. Feet planted in the ground, eyes turned toward the sky, they burst with new beauty. One of the themes inspired by the initiatives aims to give back lost smiles in the manner of Gifts of Hope, an association founded by Kesz Valdez, which distributes gifts and shoes to homeless children and informs them of their rights so that we all have a sense of hopefulness and of being loved.

To re-enchant the world: such is the mission that these adventurers of the heart devote themselves to and pass along to us. Now it’s our turn to become the rays of sunshine which illuminate the lives of others.

Alone or in a team, let’s put our ability to the test, and rise to this new challenge: to join forces and build upon our common love of life, while minimizing our differences!

Key words: positive attitude, altruism, inclusivity, sociability, imagination and creativity, freedom, seeing again as a child
Essentials: colorful combos, maxi volume pieces: oversized jackets, wide leg pants, party x everyday

Materials: washed velvet fleece, slub jerseys, washes, poplins, Tencel® denim, seersuckers and biopolymer knits

Motifs: patchworks, mix-and-match vintage prints, stripes, naïf animals, fruits and characters…

Colors: spectrum of energetic tones, faux primaries, vibrant combinations


Jelly mallow is a contemporary premium fashion brand that aims at creating clothes that bring comfort and happiness through playful motifs and eye-catching phrases.



Milk on the Rocks celebrates, humor, pop culture and childhood to create unique and interactive designs for individualistic style expression.



A beautiful combination of modernity and tradition, Ketiketa creates timeless clothes that are inspired by blending cultures.


Arsène et les pipelettes

A playful mix of vintage and French elements, Arsene et Les Pipelettes brings a fresh perspective to kidswear.


Wander & wonder

Borne out of a love for travel, Wander & Wonder explores a new culture every season through a child's perspective.


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