Travel broadens the mind, so next Summer Playtime will be conquering Berlin!
"We noticed that these markets, which remain crucial for our exhibitors, didn’t move in sufficient numbers to our existing shows. It was therefore logical to make it possible for a targeted group of brands to go to them", explains, Sébastien de Hutten, the show’s director. "Berlin offers a unique dynamism and geographical positioning which will allow them to shine beyond Germanic borders", he adds.
A new streamlined formula, organized over two days, will be gathering a hundred international Fashion and Lifestyle brands set within new and original scenography.
The first edition will take place on July 5 and 6, 2017, in the heart of Fashion Week, at the Palazzo Italia.