arrow_drop_upYlur will be part of the NEW NOW space 10 years ago, when we created Playtime Paris, it was above all to bring young designers to the foreground, and it was therefore completely natural for us to to maintain this emphasis, given the current appeal of Playtime.
Sébastien de Hutten, director of Playtime Paris

Playtime Paris launches NEW NOW

A new space dedicated to designer's collections

This 21st edition will highlight our strong emphasis on supporting and shining the spotlight on brands making their Playtime Paris debut.
"After having supported the development of some of the most emblematic brands in children’s fashion, it was essential that we intensified our focus on emerging brands so as to give them the best possible showcase on the international market", explains Sébastien de Hutten, the show’s director.
"10 years ago, when we created Playtime Paris, it was above all to bring young designers to the foreground, and it was therefore completely natural for us to to maintain this emphasis, given the current appeal of Playtime", he adds.
This is why we will be creating a brand new 110m2, entirely partition-free space, conceived to highlight "New Comers" collections in the most efficient way possible. It will be located by the North entrance to the show.


And as a way to stay in touch with the aspirations and evolutions of the market, every season we will be inviting a professional from the children’s wear universe to select his or her favourite brands; Deborah Sfez, who can only be described as the Swiss army knife of children’s fashion, will be the first of our special guests to inaugurate the space.

The 12 new collections to discover this winter at "NEW NOW":