Tinono kids – the Tel Aviv based family brand – is coming back to Playtime Paris to present their AW 2018 collection called "Dreamers".
These words, written by Tinono's founder Dana Carmi Tuby, come to life throughout Tinono's collection, as written messages or graphic interpretations.
"As a kid's fashion brand, it is important to us to create pieces both children and adults can relate to and appreciate. We love the thought of having children and parents talking about the meaning of a text on a piece, making it a moment between them, and giving the item a personal meaning." said Dana.
"That is why every collection we create has a story or a poem behind it. It is the first step of our creative process, and it is exciting to see how it all comes together in the end."
For this collection, they collaborated with fashion designer Hen Meiron and created a beautiful line for both girls and boys ages 2-12. Most of the pieces are made of 100% cotton and organic cotton. Their line is clean and modern, using only a few colors: black, white, grey, baby pink, amber yellow and a touch of denim blue.