Go to Hollywood on the grand boulevard looking cool, feeling good, sipping coke, watching the sunset over Malibu. There are a few brands which aspire to a lifestyle that is forever cool and this one’s one of them. As denim originates from Nimes, hence the name ‘de Nimes’ translating into ‘denim’ (thank you Lou Doillon for this information in your ELLE UK interview).
Japan has adopted the craftsmanship of manufacturing high quality blue denim, distort denim, bleached denim and any style that might aspire you in the Western region of Japan called Okayama.
No wonder there are so many great denim brands in Japan. Mastering the techniques to the extreme details, is one of the cultural traits of Japan. The kids denim brand Go to Hollywood is one of these very popular brands, even among travelers to Japan. With boutiques in Tokyo, New York and LA, Go to Hollywood is in Hollywood. Realizing some sort of American dream, this Japanese brand conquers the cities’ by their vintage casual look.
“There are no rules for dressing up in our casual vintage style. Go To Hollywood is a brand that promotes your "feelings" and "personality" regardless of trend. “
The jeans collection is every-day appropriate and pretty much ‘intemporel’. Styled with the vintage looking T-shirts or up-styled with a smart shirt, the look is a “passe partout” if in Asia or in America.
The brand has reached such popularity that parents asked the to get their Go to Hollywood in adult sizing. So there goes the Mum kid partner look for the ones who are into matching outfits.
Yet to be conquered is Europe.