pré-enregistrement visiteurs


It's our birthday!

It’s been 10 years already that we’re working together to change the face of the children’s fashion and lifestyle industry. Let's celebrate!

Join us for Playtime Tokyo
10th anniversary cocktail party
on Monday, February 4, from 6pm

Live performance: Yokohama Robins marching band.

10th anniversary pop-up store

To celebrate its 10th anniversary with a bang Playtime Tokyo will exceptionnally host a pop-up store!

Open to the general public as well as to professionals, it will bring together Fashion and Lifestyle brands from Playtime, including pieces from previous collections as well as limited edition pieces by arch&line and nicö created especially for the event. The icing on the cake: part of the funds collected through the pop-up will be donated to Médecins Sans Frontières.

Participating brands:
aboo, ami amie, arch&line, clementine kids, copper pearl, cozydots, cubcoats, hannah & tiff, kids on the moon, kodama toys,, liilu, maed for mini, nunuforme, ocean&ground, patachou, rena chris, rora, roses & rhinos, silozukinchan, swoon, theathea, the new society, zombie dash

Opening hours:
Monday, February 4: 10:00 - 17:30
Tuesday, February 5: 10:00 - 18:00
Wednesday, February 6: 10:00 - 15:00

Milk Japon Birthday Cake

A birthday is not really one without a birthday cake! For the occasion, Milk Japon is organizing a contest to select 10 children celebrating their 10th anniversary aswell!

The magazine who has recently celebrated its own 10th anniversary will also host a reading corner where you could find their 10-years special issue.

Photobooth TIAM x Decopatch

To keep track of beautiful memories TIAM has teamed up with Decopatch to offer a photobooth where children will make their own decor before posing in it.
Special thanks to Polaroid Japan for making it possible :)


The next edition of Playtime Tokyo will be held at the same dates, and under the same roof as the men's and women's wear designers trade show Soleil Tokyo, at EBiS 303. This unique association will give you access to a curated selection of children’s collections as well as men's and women's fashion brands. A brand new partnership that goes beyond the traditional market’s barriers to facilitate discoveries and new encounters!

Soleil Tokyo will be running on February 4 and 5 up to 8pm.

MILK Awards

Great accustomed to the event, the editorial team of Milk Japon wouldn't miss the show for anything in the world! This season, they will walk the aisles of the show to crown the new winners of the Milk Awards in the following categories: Fashion, and Editor's Special Prize.
Results to discover Monday, February 4 at the end of the day on Instagram and then on the website of the magazine.

Trend spaces

location_onTrend space 'The Committed Family'
Illustrated by

Sabine Timm

Sabine Timm is an artist, illustrator and photographer. She studied at the Academy of Fine Arts in Düsseldorf, Germany and works in a charming backyard studio in the heart of the city. Her studio, which can be found on a rooftop full of greenery and scattered boxes stuffed with little treasures Sabine finds here and there, is an island of creativity.
She turns these happy finds into little characters and invents situations for them with a sense of humor brimming with irony and mischief. If she sells pictures of her productions, her characters always stay in the studio because they are part of an endless process of construction and deconstruction.

On the 'Committed Family' theme, Sabine presents the portrait of a singular, handyman-like, inspired and joyful family drawn from her inexhaustible repertoire of images.

To (re-)discover the 'Committed Family' trend click here.

location_onTrend space 'The Tech Nomads'
Illustrated by

Parallèle Zéro

Parallel Zero is an interdisciplinary creative studio which investigates the notion of landscape and its interpretation through still-life photography. Violaine Carrère and Johanne Simonet, the photographer and set designer duo, are at its helm. Their prestigious clients include: Carven, Christofle, La grande épicerie, Dior.

The setting they created especially for Playtime plunges us into a mysterious and analeptic universe, a memory of an adventure at the border of a virtual reality journey.

To (re-)discover 'Tech Nomads' trend click here.

location_onTrend space 'The Creative Gang'
Illustrated by

Marie-Johanna Cornut

Marie-Johanna Cornut's practice likes to pay special attention to the participation of her audiences, whether it is the symbolism of the images, the narrative or the relationship to the performativity. Her sculptural objects, which are interplays between shapes, contrasting materials, and colors, convey a sense of perpetual motion. Her installations respond to a given place, its history, and to the encounters from which the artist likes to draw to elaborate the fabric of what she likes to call "environment-driven constellations". This vocabulary of geometric forms inspired by the history of art or pop culture constitutes an elastic grid of interpretation: the circulation, the breathing between each sculpture allows it to create fictional frames, scenic spaces. / Sandra Doublet, critic.

Straight out of the atmosphere of the 'Creative Gang' theme, the decor proposed by Marie-Johanne Cornut is a photo of her installation 'La lune des lapins', presented in Lyon at the Ateliers Vortex in 2016.

To (re-)discover the 'Creative Gang' trend click here.