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Extra extra! Read all about the press's favorite brands!

One of our favorite parts of our trade shows is connecting brands with professionals in the kid's universe! We love to see the Playtime community grow and engage with one another. A few members of the press and some of the influencers that came to Playtime Paris in January shared which brands they fell in love with and why on their social media! Discover the guide of the must-have brands that these influential experts couldn't get enough of!

Let's see who the press favored at the last edition!

MORGANE, MOTHER OF WOLFY AND INFLUENCER
kid's fashion lifestyle influencer momfluencer

"My crush at Playtime Paris was definitely The Campamento! I found their AW22-23 collection punchy, with beautiful and artsy colors that work well together. With the focus on durability in their collection, I found it very in line with what customers want today."

kids fashion
Photo from The Campamento
children's fashion brand
Photo of The Campamento at Playtime Paris


MÉLISSA, MOTHER OF THREE AND INFLUENCER
kid's fashion lifestyle influencer momfluencer

"C'era Una Volta was my favorite discovery at the show, I loved their incredible finishes inspired by haute couture and great selection of materials. My favorite piece was a quilted velvet jacket with balloon sleeves and delicate details - it is definitely my "it" piece for next winter! My second favorite was the down jacket with an extra large collar that exists for women too, so it's perfect to mix-and-match with my daughter."

girl's fashion brand
Photo from C'era Una Volta
children's fashion
Photo of C'era Una Volta at Playtime Paris


NINA, MOTHER AND INFLUENCER
kid's fashion influencer

"It was so fun exploring the show! My favorite brands I discovered at Playtime Paris included Wawaland, Upé, and Minimalisma, who all had such incredible booths. I also loved the creativity of KOKO Cardboards, the durability of Perpète, and the functionality of Baby on the Move!"

kid's fashion brand
Photo of Wawaland at Playtime Paris
kid's fashion brand
Photo of Upé at Playtime Paris
kid's fashion brand
Photo from Minimalisma
kid's fashion brand
Photo from KOKO Cardboards
kid's lifestyle brand
Photo from Perpète
kid's lifestyle brand
Photo from Baby on the Move


LOIS, MOTHER AND PHOTOGRAPHER
kid's photographer mom influencer

"I discovered so many amazing brands! I loved the new collections by Arsène et les pipelettes and The New Society, as well as the stylish shades by YEYE! The booths of Bonmot and MoonLoom were magical, as was the collection by Matona."

kid's lifestyle brand
Photo from Arsène et les pipelettes
kid's fashion brand
Photo of The New Society at Playtime Paris
kid's fashion brand
Photo from YEYE
kid's lifestyle brand
Photo of Bonmot at Playtime Paris
kid's lifestyle brand
Photo of MoonLoom at Playtime Paris
kid's lifestyle brand
Photo from Matona


BÁRBARA FROM LEMON MAGAZINE
kid's fashion lifestyle magazine

"I couldn't get enough of GOSOAKY, their items were functional and fashionable! A MONDAY in Copenhagen and Piupiuchick always have great collections, and I loved the lifestyle products from Oh La La Paris and Millow Paris. I found Paris-Joburg so unique and in line with my aesthetic!"

kid's lifestyle brand
Photo of GOSOAKY at Playtime Paris
kid's lifestyle brand
Photo from A MONDAY in Copenhagen
kid's lifestyle brand
Photo from Piupiuchick
kid's lifestyle brand
Photo from Oh La La Paris
kid's lifestyle brand
Photo from Millow Paris
kid's lifestyle brand
Photo from Paris-Joburg


KATIE FROM PIROUETTE MAGAZINE
kid's fashion lifestyle magazine

"It was a joy to be back in Paris to cover the show! A new brand for me was Raquette and I loved the 100% cotton underwear from élémentaire. The sustainable and protective swimwear from Juillet Juillet stood out to me, as did Paade's new collection. I loved the focus on natural toiletries like Chouette Paris and OUATE too!

kid's lifestyle brand
Photo of Raquette at Playtime Paris
kid's lifestyle brand
Photo from élémentaire
kid's lifestyle brand
Photo from Juillet Juillet
kid's lifestyle brand
Photo from Paade
kid's lifestyle brand
Photo of Chouette Paris at Playtime Paris
kid's lifestyle brand
Photo of OUATE at Playtime Paris


MARIE FROM LITTLE MAGAZINE
kid's fashion lifestyle magazine

"Our favorites, from an overall amazing selection, were Minikane and Pourquoi Princesse, both of which we already have a strong relationship with at Little Magazine. We love the inclusivity of the dolls made by Minikane, which represent all ethnicities and appeal to both little boys and girls. Pourquoi Princesse is a newer brand that we love because of their designs that are cool and proportioned with inclusivity in mind. Our discoveries at the show included Babel Brune, a children's furniture brand that is bringing new designs to the market with their colorful, graphic designs incorporated with the refined Scandinavian style. We also loved the colorful toys from MinMin Copenhagen, especially their recycled plastic bath toys."

inclusive children's toys
Photo of Minikane at Playtime Paris
inclusive children's clothes
Photo of Pourquoi Princesse at Playtime Paris
innovative kid's furniture
Photo of Babel Brune at Playtime Paris
kid's sustainable toys
Photo from MinMin Copenhagen


PETRA FROM SCIMPARELLO MAGAZINE
kid's fashion lifestyle magazine

"We had so much fun meeting Kids on the Moon and talking about their favorite pieces and fell in love with Letter to the World's new collection! Play Up's booth was beautiful, and so were the shoes in Manuela de Juan's collection. La Démo and Poupée had new collections that caught our eye as well!"

kid's fashion brand
Photo from Kids on the Moon
kid's fashion brand
Photo from Letter to the World
kid's fashion brand
Photo from Play Up
kid's shoe brand
Photo from Manuela de Juan
kid's fashion brand
Photo of La Démo at Playtime Paris
kid's fashion brand
Photo from Poupée


SWEET MAGAZINE
kid's fashion lifestyle magazine

"The stylish statements on bags from Jojo Factory were so cute on top of their prints, and we loved the collection from Les Petites Choses!"

kid's lifestyle brand
Photo of Jojo Factory at Playtime Paris
kid's fashion brand
Photo of Les Petites Choses at Playtime Paris


MILAN MAGAZINE
kid's fashion lifestyle magazine

"The labels we noted as ones to watch were Bleu Citron, Unie & co, Maison Tadaboum, Tom & Boy, Cream eyewear, and The Sunday Collective! We enjoyed exploring all of the amazing collections in a great scenography!"

kid's fashion brand
Photo from Bleu Citron
kid's fashion brand
Photo of Unie & co at Playtime Paris
kid's fashion brand
Photo of Maison Tadaboum at Playtime Paris
kid's fashion brand
Photo of Tom & Boy at Playtime Paris
kid's fashion brand
Photo from Cream eyewear
kid's fashion brand
Photo from The Sunday Collective



We loved seeing who these influential experts loved at the last edition of Playtime Paris!
We can't wait for the summer shows, and there's still time for brands to apply to Playtime Paris and Playtime & Kid's Hub New York to meet with press and influencers like these!

Can't get enough press recommendations?
Check out our articles on Marie Claire's green crush and the MilK Magazine award winners at Playtime Paris in January!

link
https://www.iloveplaytime.com/fr/magazine/we-liked/extra-extra-read-all-about-the-press-s-favorite-brands
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We like(d)!