previous article
next article

Redefined baby changing bags of Jem + Bea

Jamie Indigo Denim backpack

Jem + Bea launches SS'19 range with 3 cool brand new designs

Making unique baby changing bags for stylish moms, Jem + Bea is a multi-award winning luxury British accessories brand.

Founded in 2015 by ex-lawyer Dominique Hughes and accessories designer Rebecca Da Silva Lima, the brand fills the gap in the market with beautiful, luxury baby changing bags that are both stylish and practical. Rebecca previously designed accessories for Anya Hindmarch, Mulberry and Burberry.

Shortly after its launch, the brand won the Junior Design Award for ‘Best Changing Bag’ and other Awards becoming more and more popular.

Made from technical and high-performance water resistant nylon, the new unisex backpack Elliott has sports-luxe details throughout, from safety push buckles to a black and white bungee cord drawstring that nods subtly to the active lifestyle parents lead when running around after little ones.

Elliott backpack

The brand has also updated its Cici crossbody bag, which soon will be available in black nylon. Crafted from high performance black parachute nylon, Cici has a lightly padded wipe-clean surface, a classic black fabric strap and silver-toned hardware. Small but surprisingly spacious, the unisex style has plenty of inside storage and can fit a full pack of wipes, several nappies or snacks and the mini changing mat that comes with it.

Cici crossbody bag

Jem + Bea's famous BABA pouch will now be available in bold red with a contrasting chunky blue plastic zip for a fun, unisex look. The brand also will update several of its bestsellers with new designs.

BABA pouch in red with blue zip
Meet the brand at Playtime New York on February 10-12, booth G02!


Jem + Bea's new collection