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Oobi lets kids be little

The Australian trailblazer in ethical fashion creates an outstanding collection

Being proud of its beautiful designs and construction of all garments, Oobi is an Australian brand making clothes for the little ones from 0 to 12, as well as homewares and lifestyle products.

Created in 2002, Oobi makes colorful and fun clothing being a pioneer of the ethical manufacturing movement.

The brand embraces the joy of childhood and the extraordinary power of learning experiences, the honesty and the openness of youth and creates a purely magical world for children.

Using screen printing, rotary techniques and even vegetable dyes, all garments are made by artisans in Jaipur, India, keeping in mind ethical production.

Women artisans use their hands and long-standing family techniques in order to create the best product which will last for years. Following ethical, responsible and charitable pursuits, Oobi is a multiple awards winning brand.

One of the most important commitments of the brand revolves around reducing waste and empowering people.

The brand's main ethos is "let them be little" and its message speaks to honesty, openness, kindness and innocence of childhood.

Check out the brand at Playtime Paris on June 29-August 1, booth M06!

Ooobi Swan Song collection