arrow_drop_upAmmehoela's SS19 collection Turtally Fine

Turtally fine with Ammehoela

A colorful and committed spring-summer collection to discover!

Founded by Anouk Bindels and Sabine Disveld, Ammehoela is an urban, organic baby and kids brand based in Amsterdam. Ammehoela is a Dutch word used by kids meaning “I’ll do whatever I want whenever I want”. The two founders get their inspiration from music, art and everything else imaginable that excites them.

For their SS19 collection, they have decided to pay tribute to the beauty of the ocean, ocean the belongs to Mr. Turtle. With this collection, the Dutch brand makes kids playfully aware on how to treat the home of Mr. Turtle and learn to take care of our beautiful planet.

"The ocean is the home of Mr. Turtle, it’s a lovely place to visit and to play in his garden; the beach! O no, have you seen what is going on? His home is getting dirty with plastic! Let’s join forces and start making the home of Mr. Turtle and his friends a better place. Have you seen all the bright colors in Mr. Turtles home? They called corals. These beautiful bright colors are used in the Ammehoela collection."

The brand makes kids playfully aware on how to to treat the home of Mr. Turtle and learn to take care of our beautiful planet. Bright colors combined with their signature skate block print and comfy fits makes this collection perfect for all the cool kids out there.

Reversibles jackets, vintage-inspired sweaters, cool colorful trackpants... the whole collection is a real pleasure for the eye. Our favorite piece is the checked dungarees, brings !

A great initiative on top of designing a committed collection, Ammehoela donates 20% of the sales of the Turtally fine t-shirt to Archelon the Sea Turtle protection Society of Greece.

The brand will be at Playtime Paris this coming January!