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Discovering the Folk Made touch

A kids fashion brand born in Japan, designed by Harumi Watanabe. A unique, timeless style, with high quality reflected in the designer's fabric choices and finishing touches.

The colour range is gorgeous, unexpected, making her bi-coloured items top sellers in Japan and beyond!

Harumi sets her collections in a sophisticated artistic setting supported by her husbands wood work craftsmanship. The light, childish decor with a range of pastel colours along side a flashy pink or warm mustard colour enlighten the stage like setting leaving spectators feel like in a marshmallow, candy cane shop that is floating like soap bubbles.

She started Folk Made for her daughter. She didn’t want to dress her with 'fast fashion' items, and had her own idea of how she wanted her daughter to look and what message she wanted to transmit to her girl. One of her ethics was that the clothes her girl would wear should be hand made, they should be made with high quality fabrics.

Harumi showed her first public collection in 2015 at Playtime Tokyo, where she continues to show her designs twice a year, expanding from niche designer boutiques in Tokyo to all over Japan and overseas.

Harumi Watanabe is inspired by things she gathers from her daily life. Like a mood board making its appearance little by little. Her life inspires her, which is a romantic thing nowadays, when the world is everyone’s oyster, and often what is closest is overseen by what is furthest.

Her daughter playing a major role in the creation of Folk Made, she is also the biggest critic of her mothers designs, laying comfort, practicality to her movements down, they are the foundations of Folk Made designs. And of course it resulted in many mothers asking for grown up sizes of Harumi’s designs.

Entirely Made in Japan, and the growing trending appreciation of whatever springs from the land of the rising sun, Folk Made has caught the eye of international clients.


Folk Made SS17 collection
Her life inspires her, which is a romantic thing nowadays, when the world is everyone’s oyster.
Abigail Terrien, Contributor