Little Years x Playtime: Berlin brands pop-up store
The Online-Magazine Little Years will be hosting a first time premiere: its own Pop-Up Store!
Little Years' favorite boutique brands will be selling their products. Hand-picked and Berlin-based! The Pop-up will be open to the general public, there will be drinks and a crafting table for kids provided by The Nook Kinderatelier and STAEDTLER.
Get into the Little Years' vibe - and start the treasure hunt!
Shopping Experience 4.0 - what do retailer have to do to keep their customers & to what extend is sustainability changing retail nowadays?
Many stationary dealers complain that fewer and fewer customers are finding their way to the shops. And even online it is difficult to place the assortment according to the large number of competitors.
The question is: what do customers expect from a shopping experience 4.0. How can retailers strengthen their shop as their own brand and attract and retain customers with targeted actions? What role do topics like design, service and sustainable production play for the customer?
The same applies to online shopping: How can I score points with my assortment so that they visit the site again and again and place an order?
We discuss with bloggers, influencers, retailers and manufactures how customer loyalty can work today, what new ideas and concepts there are, what customers expect on- and offline about service and experience, and how the two channels can be well orchestrated together.
The Talk will take place on July 4 at 5pm in the conference room of the show.
The season's trends by Kid's Wear
For next summer, our trend-setter Julie Malait has pictured the must-have children's closet in a world where Kindness is the rule. From that, she has imagined three different trends: Nova Gaïa, New Tribe and Neo Optimism.
To illustrate these trends, we've asked the very avant-garde Kid’s Wear magazine to bring these concepts to life!
They'll express themselves on our trend spaces, showcasing the key silhouettes of the season mixing pieces from all the brands exhibiting.