Voices
A Motherhood Moment With Content Creator, Yin 
Each edition of Playtime Paris and Playtime New York welcomes a number of content creators to visit and explore the shows. They come from around the world to preview new collections, build and strengthen their relationships with brands, and to share their experiences with their communities. Yin from the account @yin.and.eetwins is a mother, photographer, and content creator who has visited Playtime Paris for two seasons now. We wanted to learn more about her and her adorable twin boys, Ethan and Ean, so we sat down for an interview. Join us as we learn about her motherhood journey, how she got into content creation, and discover some of her recent work with brands from our community!
Yin, her husband Patrick, Ethan, and EanHello, I’m Yin, a mum raising 5 year old twin boys together with my husband, Patrick. We live in a small village outside of London in the United Kingdom, which is great because we have quick access to commute into central London while having more greenery and a slower paced life to raise our children outside of the city.
Prior to motherhood, I was a corporate and commercial lawyer. It was a very fulfilling career in many aspects, but my vision for my career path shifted after I became a mum. Raising premature babies in the height of a global pandemic changes one’s life perspective. Due to our circumstances, I decided to be a full-time mum. It’s a lot more demanding than being a lawyer, if I can be honest! You have two tiny humans relying on you for everything and I don’t get a day off, but those precious moments are very much cherished as I was also adapting to the new identity of being a mum. Fast forward to today, I’m working on my personal projects and businesses, which leaves me with the flexibility to raise my children and be present for them.
I had a Tumblr account when I was a teenager, and then I was on Facebook as it transitioned into that era. My community on Instagram began when I had my twins. When I started posting, it was mainly to stay in touch with my loved ones back in Malaysia. When the pandemic hit, raising babies in lockdown shift everything. Looking back, it was a very strange and difficult time we were living in. With that being said, Instagram and TikTok kept my sanity during postpartum. Lockdown was also the height of the digital era that connected many of us. I started actively sharing my twin mum journey just to keep my loved ones updated, but as it was a very lonely time for many of us, I started to connect with many like-minded twin mums and first-time parents through Instagram.
Instagram then became my creative outlet, and that’s how my content creating started. I used to share child play led ideas when my twins were toddlers. Now that they’re in school full time, life is busy with after school activities, homework, and sports, so my content has become more lifestyle related. I share cool outfits and styling inspirations for little boys, as well as things that spark joy as a family. I still share play related content whenever we do exciting collaborations with brands we like.
I took an interest in photography after having my twins. Once the lockdown was lifted, we started going on holidays and I packed along my husband’s old compact camera, and the rest is history. I never thought it would become a hobby of mine, capturing the little moments of their childhood. I often fall into the rabbit hole of looking back at the newborn and toddlerhood phase. My phone and camera are all my twins, and I’m sure I’ll be jogging down memory lane looking back at these memories when I’m older.
It brings me so much joy to capture their little antics, be it playing or just doing what they enjoy. They are only tiny for a short amount of time, so I am seizing every opportunity to capture them, my husband, and I squeezing in together for long-term memories sake!
To be honest, I never thought I’d end up shooting campaign images for kids’ fashion and lifestyle brands. This is something I really enjoy. Our content creation journey started after my twins turned one year old. It began with a small following of 900-1,000 followers at the time. The boys were homeschooled for a short period, so we did a lot of open-ended play for young toddlers as a form of learning and bonding. I was researching a lot into play and toys that could help my boys thrive as toddlers. We were very lucky to be approached by UK-based kids concept stores in response to the play content I was sharing. This gave me the inspiration to work with brands that have the same vision as mine, companies with great business ethos which I can share with our community.
It was a pinch-me moment when Olli Ella wrote to us for a collaboration. That was actually my first paid work from creating content in the early days! I am forever grateful for those collaborations where my boys (and I!) got to try out and play with amazing products from Grimms, Raduga Grez, Stapelstein, Lovevery, Triclimb, Janod, PlanToys, and many more. The key value to our continuous collaborations showcased how my twins were enjoying and benefitting developmentally with the products we believed in. There is also a huge community of mums who enjoy open ended play, seeing it as a way to relive childhood and spark creativity. It was an immense joy to share and inspire our community with fun play ideas.
Pajamas from ForivorAs for the collaboration with kid’s fashion campaigns, it started when KIDLY, a UK-based kids concept store, wrote to us asking to collaborate for their birthday celebration. The event happened to fall around the same time as my twins’ 2nd birthday, so KIDLY was kind enough to send us Konges Sløjd outfits, Banwood tricycles, and some other lovely gifts. It turned into an annual thing where every season they would send my boys KIDLY home grown brand for organic clothing and accessories.
Eventually my passion for styling took a turn when I looked into sustainable kid’s fashion brands. It was a massive joy to discover so many small businesses that take pride in their creations. Additionally, being scouted directly by Binibamba and Claude & Co for photoshoots led us to further opportunities to collaborate with with some amazing UK clothing brands such as Apolina Kids, Organic Zoo, Little Green Radicals, Studio Koter, and Ando Store.
As our exposure to kid’s fashion grew, I started sharing more styling inspirations for boys, as there seemed to be a gap at that time. European brands started noticing us from thereon, and we have been very lucky every season! There are some brands we’ve been working with for a few seasons now, and we’ve been approached by new ones, too. From a content creator point of view, if there’s a brand that I strongly resonate with it’s only natural to show my support by sharing what they do best to our community!
We generally go for unisex clothing or styles that are cool, cute, or classics with a twist. The only time my twins have a difference is when they’re choosing colors. Ethan’s current favorite brand is Gray Label. He loves the Spring/Summer 2026 collection, especially the stone gray hoodie and joggers (which are super soft!) with the matching bucket hat. Meanwhile, Ean loves his Huxbaby ‘Crazy Cool Retro Motorsport set’ with the matching bum bag!
I think children should have a fun wardrobe, just like their personalities. Playing with different looks, prints, and textures also make styling a lot more fun. Sometimes I mix-and-match their looks with clothing from girl’s collections. To elevate styling, adding some accessories always works. I know it’s tricky for boys, but my boys love cool caps and hats, tiny neck scarves, little necklaces, and small bags. These items can make all the difference to their looks. Also, wearing slightly oversized is so chic. It depends on the styles, but generally I love oversized looks for my twins. I have a no skinny jeans policy for my boys (including my husband!), so they are either in loose fit trousers and jeans, barrel style, or cargo pants.
This is quite subjective, but I think every child should have an innocent, carefree, and happy childhood. They can worry about life once they become adults, but in the meantime my little boys’ childhood should be magical and full of imagination. They should be playing with toys, reading, crafting, or playing outdoors, not being stuck on screens regularly. Children should be allowed to be bored, it sparks creativity when they fill their boredom through various means instead of screens.
My childhood was very fun, and I have very close relationships with my siblings even today. My sisters and I played a lot and shared so many secrets. I hope my boys will carry on their special twin bond as they grow.
Another thing I feel strongly about is creating your own family traditions. It’s something I hope my twins will always remember and carry on when they are grown up. Up till today, I look forward to my family traditions during festival time, things I used to do as a little girl with my late grandparents and family. It connects our family together and keeps us rooted to where our heritage is, too.
Snacks and wet wipes! They are always hungry and playing or touching everything out there, so wet wipes are an essential.
Hmm, that’s tricky! I think our generation is very lucky to be educated and have access to many sources of information as compared to our grandparents and parents. With everything that is going on, I think it’s very important to teach our kids to be kind and guide them with the right values from when they’re little. Nurturing starts from home, and is not to be left to the school.
Raising children is quite similar to caring for your plants. You can’t rush things with children, they need their space and time to grow. Every child is different, and you have to try not to compare them with other kids. Your child will thrive in his or her own way. Our emotional support will have an impact in shaping their confidence, too.
More often than not, our motherly instincts are accurate, so trust your gut feelings. Another point to be taken in is children often test boundaries, regardless of their age, so pick your battles wisely. Sometimes it can feel like a power struggle, so I do let things slide if it’s a minor one, but it’s important to help my child to understand where the true boundaries lie. Consistency is also very crucial; you have to follow through with your words and lead by good examples. Recognize their good behavior, giving them praise when it’s deserved.
Clohtes by Fub Kids, shoes Veja Kids x Jelly MallowI am not a believer of gentle parenting, as I grew up in a disciplined household. I do think having effective communication with my boys is an essential key to a healthy relationship. It will make them understand the situation and consequences better, too. Hence the importance of striking the balance between being a strict parent when required and keeping that cool mum personality. I want to be the person my child will run to and share everything with, and not someone they fear.
You’ll pick up parenting skills as you grow together with your child, they are the greatest teachers you’ll ever have. We learn and discover many of our hidden strengths through them, too.
It has been an eye-opening and amazing experience. I get to meet so many people which I have been working with over the years, taking work relationships into friendships. I find it inspiring to see that many of these small businesses are run by women too!
We have been to the event twice, and every show is filled with surprises. I love looking at the new upcoming designs and understanding the concept behind their collections. Every brand is unique, they have their own DNA. Through Playtime I have discovered so many more brands to share with our community. There are so many new talented people out there that deserve the space to display their work, and joining Playtime enhances visibility. It is fascinating to hear from the creative and business perspective.
Moreover, Playtime is such a warm and welcoming space for children too! My twins enjoyed our trip to Paris. They loved the crafting session, and made friends with a few lovely ladies at Playtime.
Oh, there are so many positive points in attending events like Playtime! It gave me the privilege to preview amazing kids’ fashion and lifestyle collections. Essentially, I get to exchange great conversations with the people behind the brands, learn more of what they do, and discover the visions behind their new creations. The fun part is also seeing how the designers style their upcoming collections and sharing my styling views. Getting to know them on a personal level and forming those friendships is just amazing! It’s such a lovely experience.
Apart from reuniting and networking with many brands under one roof, I get to discover new creations too. With that, I bring back what I have seen and gained from Playtime and share it with our community. Everyone gets excited to see what we get up to at Playtime and what’s upcoming in the market! As I enjoy sharing beautiful things on our platform, one way to give back to our community is showcasing all these amazing creations and beautiful styles that we find at Playtime. It’s good exposure for the brands as well.
Yin, Ethan, Ean, and the Kidding teamThere are too many to list, but some of my favorite clothing brands we currently own are Maison Mangostan, Gray Label, Birinit, Fub, Forivor, Jelly Mallow, Huxbaby, Tangerine, Morning Mess Therapy, Goldie + Ace, The Sunday Collective, Brunobruno Nation, The Campamento, Cub Zay London, and Repose AMS. They represent a mix of different styles without compromising on comfort and leaving lots of room to grow into. There are some keepsake pieces to be passed on to my boys’ children or my nieces and nephews.
As for shoes, we love Angulus, Bundgaard, Veja, Pèpè, Maison Mangostan’s cool boots, and Hummel for sports.
In their free time, my twins enjoy playing with Stapelstein, Maileg, Lego, and Hot Wheels when they’re not reading or drawing. Senger Naturwelt’s cuddly toys are their favorite bedtime companions.
There are so many pretty collections for girls every season, but with boys I think there’s still a gap. It would be refreshing to see more cool, bespoke pieces for boys and beautiful unisex clothing lines. Additionally, I’d love to see cool kid’s watches with GPS tracking. An expansion of accessories for boys into more varieties of hats, cool belts, and necklaces would be wonderful, as well as fun patches to mend or repair small holes and extend the longevity of clothes.
Thank you so much to Yin for sharing her story and a glimpse into her family life with us! We can’t wait to see her and her family again this summer at Playtime Paris in June. Until then, make sure to follow along with her on social media @yin.and.eetwins, and check out her, Ethan, and Ean’s experience from the winter show here!
For more motherhood moments, check out our past interview with Yana, Shay, and Courtney here!
